Client: Newgrange School & Education Center

Description: Newgrange is a widely respected educational institution for students with learning disabilities and those who work with them. Newgrange is a non-profit organization that was founded 30 years ago in Princeton, New Jersey. In addition to the day school, Newgrange provides tutoring, consultations, educational evaluations and teacher training.

Challenge: Newgrange had an existing brand that needed an overhaul to reflect their technology-forward philosophy and high quality programs. Newgrange’s new brand needed to appeal to all stakeholders including parents, students, staff, board of directors and donors while putting them on equal footing with similar educational institutions. Their website needed a content management system that would allow staff to easily update the website with courses and news on a regular basis.

Solutions: A new brand was established by updating the logo while keeping a key design element (tri-spiral) that is part of the school’s history. A tagline encompassing both the school and education center was created and tested with stakeholder groups. The website was designed with a flair for technology, new images and a content management tool including training for staff.